It is widely publicised that Social Media Marketing offers
the best return on investment out of any marketing form. However, as it can be
so ‘cheap’, it is very easy to fall into the category of wasteful spenders by creating many poorly targeted campaigns. For
example: cold targeting small business owners in Manchester for your shop
fitting business, with a £20 daily budget running for 1 week… Now, this
targeting strategy may turn out to be absolutely perfect and bring a lot of
attention to your page, but it’s a gamble. By the end of the week you’ll have
spent £140 and the campaign might have been a complete flop! This is why I want
to introduce to you ‘Tester Ad’s’.
The ‘Tester Ad’ theory is to set up your target categories
and run the Ad for 1 day, with a fairly low daily budget. If you set a daily
budget of say £10 with a £1 CPC bid, you should expect to have spent your daily
budget and gained at least 5 likes (50% success rate). If you don’t reach your
set daily limit then it’s clear that this targeted audience is not right for
what you’re trying to advertise. It’s at this point that you adjust your target
categories and try again with a 1 day Tester Ad. When you’re Ad has
successfully gained a 50% success rate, and reached your set daily limit, then
you know it’s a goer! It is then time to release this Ad for a longer term with
a higher daily budget and you can be confident of a good return on investment.
Give it a go and drop us a comment on the Dreamtheatre Ltd.
Facebook page to tell us how you got on!
